"Buc-ee's claims that the unauthorised use of its trademark will benefit Barc-ee's at its expense, and could... cause customers to mistakenly assume they are the same business."
"The Barc-ee's logo... mimics important aspects of the iconic Buc-ee's logo... features a friendly-looking beaver in a red hat in a yellow circle."
Buc-ee's, the popular Texan convenience store chain, is suing Barc-ee's for trademark infringement, alleging that Barc-ee's logo and branding closely resemble its own. Buc-ee's argues that the similarities could confuse customers and unfairly benefit Barc-ee's. In its court filing, Buc-ee's highlights similarities in mascot designs, color schemes, and branding styles. Buc-ee's general counsel emphasized the company's commitment to protecting its distinctive brand identity and investments in quality products and customer experience, asserting that they will actively contest perceived infringements.
Read at Creative Bloq
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