el departamento stages berlin nightlife inside nude project's flagship store

"Instead of adopting the minimal aesthetic frequently associated with contemporary retail spaces, the interior employs layered materials, dense textures, and theatrical lighting to construct a visually charged environment. The concept reframes the brand's existing references through a local narrative, translating elements of Berlin nightlife culture into architectural form."

"The design process began with research into Berlin's social and cultural history, particularly the nightclub culture associated with the 1970s and 1980s. Rolf Eden's persona and his role in shaping the city's nightlife served as a conceptual reference for the project. The resulting spatial narrative, titled Nude Project Die Dynastie, draws from the atmosphere of controlled club environments."

"Materials such as burl, heavy velvet upholstery, patterned curtains, and richly textured establish a visual environment informed by historical references to nightlife interiors. This approach is reflected in the interior architecture, where systems, equipment, and furniture are treated as active components of the spatial composition."

El Departamento created a flagship store for Nude Project on Alte Schönhauser Straße in Berlin, drawing inspiration from the city's 1970s nightclub culture. Led by Marina Martín and Alberto Eltini, the studio rejected minimal retail aesthetics in favor of layered materials, dense textures, and theatrical lighting. The design references Rolf Eden's influential nightclub legacy and translates Berlin's historic club atmosphere into architectural form. The spatial narrative, titled Nude Project Die Dynastie, treats systems, equipment, and furniture as active compositional elements. Materials including burl, velvet upholstery, patterned curtains, and rich textures create a visually charged environment that reframes the brand's identity within Berlin's cultural context.

Read at designboom | architecture & design magazine