"We were the young bike company that came by but didn't want to be too forward. We've met countless bike shops over the years that were always looking for the next quick sale. But then we saw you. It was clear you put in the work for long-term commitment - valuing community, conversations, dialing in every detail for pros while taking the time to explain the basics to new folks, and helping to write love stories between rider and machine."
"So, it seems that Truckee, California's BlackHeart Bike Co. is in a "sincere search for community-first retailers, who see cycling as culture, connection, and belonging, not just commerce." This request isn't just about expansion. BlackHeart's updated dealer program invests in shops that build riding communities, with strong margins, co-marketing, support, and belonging. BlackHeart Bike Co.'s founder, Zach Lambert, makes it real simple: "We would rather work with a handful of independent shops who have shared ethos than be just another bike on a rack"."
BlackHeart Bike Co., based in Truckee, California, seeks partnerships with independent, community-focused bike shops through an updated dealer program. The program offers strong margins, co-marketing, support, and a focus on building riding communities rather than chasing quick sales. The company favors working with a small number of independent shops that share its ethos instead of becoming another brand on a rack. BlackHeart placed a Craigslist Missed Connection to find community-driven dealers and to signal commitment to long-term relationships. The outreach emphasizes attention to detail for experienced riders, patient guidance for newcomers, and cultivating local cycling culture and belonging.
Read at Bikerumor
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