"CamelBak is typically credited with inventing hydration packs, popularizing them, and ultimately making them mainstream. The brand quickly became synonymous with hydration packs, and for a long time, I referred to all similar products as "CamelBaks." I'm fairly certain I bought my first CamelBak hydration pack sometime in the mid-1990s. It seems that the brand's "Hydrate or Die" slogan resonated with many people, including myself, or at least helped us realize the importance of consuming more water while recreating."
"In the 30+ years since I got my first CamelBak, the hydration pack market has obviously matured, and CamelBak has grown up along with it. And as the market that CamelBak helped create has grown, so has the competition. Fortunately, the brand's latest products are significantly more advanced than the basic bladder in a fabric sleeve that bounced around on my back a few decades ago, and CamelBak remains a leader in the hydration market. The brand recognition can't hurt, either."
CamelBak is credited with inventing and popularizing hydration packs, becoming synonymous with the category through decades of growth. The brand's "Hydrate or Die" slogan helped raise awareness of on-trail hydration. Over 30+ years the hydration pack market matured and competition increased, while CamelBak advanced product design beyond basic bladders in fabric sleeves. Brand recognition reinforced market leadership. Hydration vests are a current cycling trend. Two cycling-oriented models include the Chase Adventure 8 for longer rides and greater capacity, and the Chase Race 4 as a streamlined, low-volume option for carrying race-day essentials.
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