"A new Ultra upgrade kit aims to make Campagnolo Super Record even lighter and more premium, swapping in more carbon, more titanium, and smoother spinning ceramic bearings for those incremental gains. If you were ever concerned that your latest Campy Super Record 13 groupset was too affordable, oh boy, does Vicenza have the perfect solution for you! For the totally reasonable price of an extra 1114€, Ultra will shed between 61-81g off your bike."
"Campagnolo got a decent amount of blowback in 2023 when they introduced their Super Record Wireless groupset with a whopping $5400 / 5200€ price tag - and no thumb shift button! Campy talked about a concept of 'sports luxury' at the time. But a lot of cyclists who were long-time fans of the Italian-made drivetrain were simply priced out. Campy answered with a 20% cheaper, simplified matte Super Record S-version a year later that added a few grams (and coincidentally dropped USB ceramic bearings from its crankset.)"
"Then, this past spring, they did it again, introducing an all-new Super Record 13 groupset that was again wireless, but now lighter with an upgrade to 13-speeds, a return of the thumb button, and cost 17% less than Super Record Wireless from a couple years earlier. Plus, Campagnolo promised that this SR13 would become a new platform that would expand to gravel, as well, soon. And they teased that the technology would not only remain at this single high-end groupset level."
An Ultra upgrade kit replaces multiple Super Record 13 components with more carbon, more titanium, and smoother ceramic bearings, reducing weight by 61–81 g for an additional €1114. The upgrade targets premium feel and marginal gains rather than guaranteed speed improvements. Campagnolo faced criticism in 2023 for an expensive Super Record Wireless launch that lacked a thumb shift button, then released a cheaper Super Record S-version that added weight and removed USB ceramic bearings. This spring brought Super Record 13: wireless, lighter, 13-speed, thumb button returned, and priced 17% lower with plans to expand the platform to gravel.
Read at Bikerumor
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