"The new NOBL FAR Series rims are the widest, strongest, and lightest they've ever made, and they come with lots of build options to turn them into complete wheels. Designed to optimize aerodynamics with wide tires, they're also exceptionally lightweight while claiming toughness inspired by the brand's mountain bike rims. An impressive trio of features, so let's see how they do it..."
"The other two interesting features are the semi-hooked bead wall, using a mini-hook for tire security and mounting/dismounting ease, and the bulbous shape that's slightly wider just below the bead wall. The former also helps create a broader face on the top of the rim to help prevent pinch flats, a good thing since these allow very low tire pressures when paired with very wide tires. See cross-section images below."
"They're also really light. The FAR40 is just 360g, and the FAR50 is 400g. They say wheelsets can be built as light as 1,135g with Berd composite "string" spokes, and that "both exceed 140 J in lab impact testing, making them more impact-resistant than many mountain bike rims." They're backed with a lifetime warranty, too. NOBL FAR50 Specifications: The FAR50 is their fastest rim, designed for high speed racing on open terrain, with a more teardrop shape for the best aerodynamics."
NOBL FAR Series offers 40mm and 50mm rim depths with a 29mm internal width optimized for wide tires and aerodynamic efficiency. The rims use a semi-hooked bead wall with a mini-hook to aid tire security and mounting, and a bulbous profile below the bead to smooth airflow and improve crosswind stability. The wider rim shoulders create a broader top-face to reduce pinch flats at low pressures. The FAR40 weighs 360g and the FAR50 400g, with wheelsets as light as 1,135g using Berd composite spokes. Lab testing reports over 140 J impact resistance, and the rims carry a lifetime warranty.
Read at Bikerumor
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