"Initially, Santini was making general wool garments. However, because of his passion for cycling, he began to focus more on sport-specific clothing, including, of course, cycling apparel. And Santini would make his mark on the cycling world. He was the first to introduce Lycra into the sport in the 1970s. Throughout the 70s and 80s, Santini Cycling continued to innovate, trying new fabrics that would decrease wind resistance and improve aerodynamics."
"Since 2015, Santini Cycling has been the title sponsor of the L'Eroica event. Eroica brings the best of vintage cycling to the white gravel roads of Tuscany, Italy. Ten years later, Santini is releasing a clothing line to celebrate its historic partnership with the classic event. The new Santini X Eroica collection blends vintage classics with modern innovation for both on and off the bike."
"Giancarlo Brocci founded L'Eroica in 1997. Brocci's goal was to preserve the historic white gravel roads embedded in Tuscany's cycling traditions. To do so, the Eroica Event was born, with a non-competitive race held annually, celebrating vintage cycling. Steel frames, toe clips with straps, downtube shifters, and, of course, vintage clothing are the culture of L'Eroica. And that is precisely where Santini Cycles comes in, providing vintage wool"
Since 2015 Santini Cycling has been the title sponsor of L'Eroica, a non-competitive event on Tuscany's white gravel roads celebrating vintage cycling. Santini released the Santini X Eroica clothing line to commemorate the ten-year partnership, combining vintage styles with modern materials for on- and off-bike use. Pietro Santini founded Santini by converting a Bergamo knitwear factory in 1965 and shifted to sport-specific cycling apparel driven by his passion. Santini introduced Lycra to cycling in the 1970s and pursued aerodynamic fabric innovations, later producing the UCI rainbow jersey. L'Eroica emphasizes steel frames, toe-clip pedals, downtube shifters, and vintage clothing, aligning with Santini's heritage.
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