The recent live broadcast of Unbound Gravel 200 on Life Time's YouTube channel drew an impressive 185,000 unique viewers, marking a significant increase in audience engagement for the cycling event. Over the weekend, the total viewership surpassed 332,000 across 50 countries. Life Time enhanced its production this year with eight cameras, including drone and helicopter coverage, compared to just two cameras last year. Cyclingnews also contributed with their detailed live reports, accumulating over 164,000 views, furthering the event's reach and appeal. This surge in interest demonstrates the growing popularity of gravel cycling races.
The groundbreaking live coverage of the Unbound Gravel 200 attracted 185,000 unique viewers on Life Time's YouTube channel, showcasing the event's growing popularity.
Life Time employed an expanded production approach with eight cameras, including drone and helicopter footage, enhancing viewer experience and engagement.
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