Romantasy, a blend of romance and fantasy, has surged in popularity, especially on platforms like TikTok. Hasbro has announced a collaboration with Rebecca Yarros, author of the hit novel Fourth Wing, to create a board game called Priorities. This board game is available for preorder and will launch on October 1. Yarros' series has demonstrated significant commercial success, with millions of copies sold. As Hasbro ventures into the romantasy genre, this deal marks a pivotal move into new franchise opportunities and showcases the genre's expanding influence in the entertainment industry.
The romantasy genre has taken off through online communities like BookTok and Bookstagram, with series such as A Court of Thorns and Roses gaining attention.
Yarros' Fourth Wing proved that romantasy is a commercially viable treasure trove of IP, with her latest release selling 2.7 million copies within a week.
According to Ally Simpson at Hasbro, Fourth Wing's commercial success and dedicated fanbase made it a 'no-brainer' choice for their first romantasy board game.
Hasbro's collaboration with Rebecca Yarros includes a board game version called Priorities, launching on October 1, marking a significant entry into the romantasy genre.
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