"The feature works through affiliate links rather than a proprietary storefront. On audiobook pages within the Spotify app, a button labelled 'Get a copy for your bookshelf' redirects users to Bookshop.org, which handles pricing, inventory, and shipping."
"Page Match, first introduced in February for English-language titles, now supports more than 30 languages including French, German, and Swedish. The feature uses the phone's camera to scan a page from a physical or e-book and matches it to the corresponding moment in the audiobook."
"Spotify says users who engage with Page Match stream 55% more audiobook hours per week than other listeners, and 62% of Page Matched titles are books the user had never previously streamed, suggesting the feature is driving discovery rather than simply serving existing habits."
Spotify has launched a feature enabling users in the US and UK to buy physical books directly through its app, in partnership with Bookshop.org. This feature utilizes affiliate links, redirecting users to Bookshop.org for pricing and shipping, with Spotify earning a 10% commission on sales. Currently available only on Android, iOS access is expected soon. This initiative is part of Spotify's broader strategy to enhance audiobook features, including Page Match, which connects physical books with audiobooks, promoting user engagement and discovery.
Read at TNW | Corporates-Innovation
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