In the lead-up to the NBA Finals between two small-market teams, polling indicates that while 53% of fans perceive the Oklahoma City Thunder as having greater 'aura', 63% actually support the Indiana Pacers due to their underdog story and Tyrese Haliburton's rise. Additionally, 81% believe the Thunder will win the Finals, yet 85% of fans are unconcerned with the 'small-market' matchup, demonstrating a shift in fan engagement and sentiment towards non-traditional powerhouses making it to high-stakes games.
Despite the Thunder being seen as the favorites, a surprising 63 percent of fans are actually cheering for the Pacers.
A whopping 85 percent of fans say they don't care that two small-market teams made the Finals.
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