Chinese companies cracked the code on getting people at home hooked. Now, they're exporting that playbook globally.

"Now, these Chinese consumer juggernauts are using tried-and-true tactics overseas on their international consumer base, and it's working. Allison Malmsten, a public research director at Daxue Consulting, a China-focused strategy consultancy, said China has always been known as the factory of the world. We've been buying Chinese products all along. "The difference is now that they've figured out that not only can they sell the products overseas, but they can also sell the brand," Malmsten told Business Insider."

"Starbucks' biggest competitor in China, Luckin Coffee, just set foot in the US, opening two new outlets in New York City in June. In March, budget bubble tea chain Mixue became the biggest publicly traded food and beverage company in the world after its initial public offering. Mixue has outlets in Southeast Asia and Australia, and according to local media, it's set to open an outlet in Lower Manhattan."

Chinese consumer companies have shifted from being global manufacturers to building and exporting recognizable consumer brands. They apply proven domestic tactics to international markets, fueling rapid expansion in food and beverage, fast fashion, and automobiles. High-profile examples include Luckin Coffee opening New York outlets, Mixue becoming the world's largest publicly traded F&B company and expanding into Southeast Asia, Australia, and Lower Manhattan, and Shein treating the US as its largest market while growing strongly in the UK. Analysts note that China has long supplied global consumers, and companies now prioritize selling brands as well as products.

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