"Genius Sports announced the $1.2 billion acquisition of Legend on February 5, with $900 million paid out at closing and an earnout of up to $300 million. The big-figure deal is anticipated to bring in $1.1 billion in Group Revenue for Genius Sports, as well as between $320 and $330 million in Group Adjusted EBITDA with approximately 50% free cash flow."
"The company is eyeing Legend's monetization of sports audiences across its network, making mention of "world-class marketing technology powering owned and operated digital properties" and partnerships with major media brands like Sports Illustrated and Yahoo Sports. It seems that Genius Sports is looking to expand its reach further, tapping into Legend's connections with existing sportsbooks, gambling products, and advertisers as the sports betting industry continues to thrive in the US."
Genius Sports completed a $1.2 billion acquisition of Legend, with $900 million paid at closing and an earnout of up to $300 million. The transaction is projected to add about $1.1 billion in Group Revenue and $320–330 million in Group Adjusted EBITDA, with roughly 50% free cash flow. The company aims to leverage Legend's audience monetization, marketing technology across owned digital properties, and partnerships with major media brands such as Sports Illustrated and Yahoo Sports. Integration into the FANHub activation platform and access to sportsbook and advertiser relationships are intended to increase margins, cash flow, and scale.
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