"Like Aldi's locations, Grocery Outlet stores tend to be smaller than traditional supermarkets and emphasize low prices. But the California chain doesn't rely solely on store brands to cut costs: Like T.J. Maxx, it often sells products that its competitors - or the brands that make them - can't or don't want to sell themselves. Those can include products that are being discontinued by their manufacturer or items that were meant for other industries."
"'Grocery Outlet buyers are experts at purchasing that product opportunistically,' chief marketing officer Layla Kasha said in a statement to Business Insider. That means finding products 'outside of the normal retail channel as a result of packaging changes, product overruns, and other varied inventory circumstances,' she said. 'Our suppliers offer us great prices on that surplus inventory, and we pass those savings along to our customers.'"
Grocery Outlet operates smaller-format stores focused on low prices by buying surplus, discontinued, and nontraditional products at deep discounts. The chain purchases goods outside normal retail channels because of packaging changes, product overruns, and inventory circumstances, then passes savings to customers. Prices commonly run 40% to 70% lower than traditional supermarkets. In 2020 the chain bought 30,000 cases of one-gallon restaurant salsa, illustrating opportunistic sourcing. Grocery Outlet ended 2024 with 533 US stores, plans 42 new stores in 2025, and maintains many locations in the Western United States while expanding nationwide.
Read at Business Insider
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