"The event was conceived, financed, and marketed by Turki al-Sheikh, the chairman of the Saudi Arabian General Entertainment Authority, and Dana White, the president and CEO of the Ultimate Fighting Championship (UFC). It was to act as a foundation stone for their plan to make Zuffa Boxing, a company controlled by interests they represent, the dominant force in professional boxing."
"Boxing's last golden age was orchestrated by HBO Sports. For decades, the cable giant delivered fights that fans wanted to see. Overall, the network conducted itself as though it had a fiduciary duty to the sport. It understood that, if boxing thrived, then its boxing franchise would too. HBO's boxing program began to decline with the 2000 departure of Seth Abraham and Lou DiBella, who had been its primary architects. Ultimately, boxing declined with it."
"The sport moved away from a self-sustaining business model. Instead of recouping costs through ticket sales, license fees, pay-per-view buys and other fight-generated revenue, big-time boxing became reliant on big losers. The investment firm of Waddell & Reed lost a reported $400m (296.8) investing in Premier Boxing Champions (PBC). DAZN has lost a reported $7bn (5.2bn) since its inception, a good chunk of that attributable to its boxing program."
Terence Crawford defeated Canelo Alvarez by unanimous decision at Allegiant Stadium in Las Vegas. Turki al-Sheikh and Dana White conceived, financed and marketed the event to build Zuffa Boxing as a dominant boxing promoter. HBO Sports once anchored boxing's golden age by delivering high-demand fights and acting with a fiduciary commitment to the sport. HBO's program began to decline after the 2000 departure of Seth Abraham and Lou DiBella, contributing to a broader downturn. Big-time boxing shifted away from a self-sustaining model toward dependence on deep-pocketed backers. Investors and platforms have recorded large losses supporting boxing, undermining the sport's commercial stability.
Read at www.theguardian.com
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