"Every corporate decision is now scrutinized under a public lens, as customers, the government, and the general public debate and dissect the political leanings of a leader or firm. The result? Businesses blacklisted and boycotted. Revenue reduced and brand reputation damaged. Employees and CEOs fired."
"The risks of mixing business with politics seem insurmountable, and yet, remain inevitable."
The distinction between business and politics has become increasingly indistinct. Corporate decisions undergo rigorous examination by customers, government entities, and the public, who evaluate the political positions of leaders and organizations. This heightened scrutiny creates significant consequences: companies face blacklisting and boycotts, experience revenue decline and brand damage, and see employees and executives terminated. Despite these substantial risks associated with political involvement, businesses cannot avoid engaging with political dimensions of their operations and decisions.
Read at Harvard Business Review
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