"Across the country, a Filipino nurse in New York tests out Remitly's new membership model to send remittance back home, while a coffee shop owner in Minneapolis logs into U.S. Bank to approve payroll without switching tabs. These are three very different scenes, but together they show how the edges of financial services are being redrawn from three different directions: scale, reinvention, and integration. PNC is buying its way into Colorado dominance with the FirstBank acquisition deal."
"Remitly, once known mostly for remittances, is positioning itself as a financial hub for users and SMBs with its new Remitly One membership. And U.S. Bank is folding payroll directly into its small business dashboard, in a move that's more about tightening its grip on the cash flow nerve center. Each tells a story about how financial institutions, big and small, are recalibrating what it means to serve customers in 2025 and beyond."
PNC is expanding its Colorado footprint by acquiring FirstBank and rebranding locations by early 2026. Remitly is evolving beyond remittances with Remitly One, aiming to become a broader financial hub for individual users and small and mid-sized businesses. U.S. Bank is integrating payroll into its small-business dashboard to centralize cash-flow management and retain business customers within its platform. These moves represent three strategic approaches—acquisition for scale, product reinvention for broader engagement, and platform integration to control critical workflows—reshaping how financial services serve customers through 2025 and beyond.
Read at Tearsheet
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