"'These words might sound impressive, but they're not always clear,' said Anna Pyshna, spokesperson for Preply. 'Gen Z tends to prefer language that says exactly what it means. 'If someone has to Google a phrase during the workday, it's probably not doing its job.' While 'synergy' is by far the most-searched buzzword, this was closely followed by 'paradigm', which has over 27,000 searches every month."
"Instead of using these classic words and phrases, Gen Z are crafting their own new language in the office, according to Preply. As part of their study, the team provided 10 Gen Z office workers with definitions for common corporate phrases and asked how they would naturally express the same ideas. The results revealed that the participants consistently chose more literal wording."
"The results revealed that the participants consistently chose more literal wording. Instead of 'circle back', Gen Z prefer 'come back', while 'synergy' can be replaced with 'teamwork'. Rather than saying 'bandwidth', youngsters suggest 'availability', while a 'quick win' is easier for this generation to understand than 'low hanging fruit'. According to Ms Pyshna, this is all part of a cultural shift."
Many Gen Z workers frequently seek definitions for classic office jargon, with 'synergy' drawing about 40,500 Google searches monthly and 'paradigm' over 27,000. 'Bandwidth' and 'best practice' each receive roughly 6,600 monthly searches. Gen Z favors literal, unambiguous language and often substitutes clearer terms: 'teamwork' for 'synergy', 'availability' for 'bandwidth', 'come back' for 'circle back', and 'quick win' for 'low hanging fruit'. Ten Gen Z office workers provided definitions and consistently chose more straightforward phrasing. The language shift reflects a generational preference for clarity and directness in workplace communication.
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