"The brand-full name Mixue Bingcheng , which translates to the delightfully frosty "Honey Snow Ice City"-has quietly built an empire across Asia with a menu of budget-friendly ice creams, bubble teas, and fruity concoctions, often under $1. Think creamy mango boba, jasmine tea studded with oats and coconut jelly milk tea. The formula has been wildly successful: About 40,000 of those locations are in China, with thousands more spread across Indonesia, Vietnam, Thailand and Malaysia."
"The $1 bubble-tea and ice cream empire that overtook McD's is opening its first U.S. shop on Canal Street New York has never been short on dining flexes, but this one's a record-breaker: The world's biggest fast-food chain is about to plant its first American flag right in Tribeca. And no, it's not McDonald's, Starbucks or even Subway-it's Mixue Ice Cream & Tea, the Chinese juggernaut with more than 45,000 outlets worldwide."
Mixue Bingcheng (Mixue Ice Cream & Tea) operates over 45,000 outlets globally, about 40,000 in China, offering budget ice creams, bubble teas and fruit drinks often priced under $1. The brand began as a 1997 shaved-ice stall in Zhengzhou founded by Zhang Hongchao and expanded rapidly through franchising after Zhang Hongfu joined a decade later. Mixue went public in Hong Kong and posted $376 million in net profit in the first half of 2025, contributing to the founders' combined $8.1 billion fortune. The first U.S. shop will occupy 2,100 square feet at 266 Canal Street under a 10-year lease.
Read at Time Out New York
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