An Air India Boeing 787 crash shortly after takeoff on Thursday jeopardizes ongoing efforts by both Boeing and the airline to improve their reputations. Boeing, dealing with last year's poor performance, is under pressure to demonstrate progress this year, while Air India focuses on supporting those affected by the crash. The incident caused Boeing's stock to drop, offsetting its previous gains, prompting analysts to comment that it could undermine efforts toward a successful turnaround for the company and impact investor confidence negatively.
After 2024 became an annus horribilis for Boeing, 2025 is crucial for the planemaker to show it is successfully overhauling its processes.
Air India CEO Campbell Wilson released a video statement about the crash, saying, 'Our efforts now are focused entirely on the needs of our passengers, crew members, their families, and loved ones.'
Boeing ended 2024 as the Dow Jones' biggest loser, as its share price fell 31%. Investors had been reassured by Ortberg's work to turn the company around.
Morgan Stanley analysts said Thursday that the crash 'derails the positive momentum on Boeing's stock.'
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