Rupert goes west with plans for New York Post's California cousin
Briefly

The New York Post announced the launch of a California tabloid newspaper, named The California Post, set to debut next year. It aims to bring an assertive and conservative-friendly approach to news coverage in California, focusing on politics, business, entertainment, and sports. Plans include a print edition released seven days a week, alongside an interactive website with social media and multimedia content. This venture occurs amidst a challenging landscape for print journalism, as many newspapers have closed or adapted to online competition.
There is no doubt that the Post will play a crucial role in engaging and enlightening readers, who are starved of serious reporting and puckish wit. Robert Thomson portrayed California as plagued by jaundiced, jaded journalism.
While it's true the media landscape is challenging, The New York Post has been finding success through its unique voice, editorial lens and quality coverage. That same formula is tailor-made for California.
Read at Fortune
[
|
]