"What drew me to [them] was clear: an iconic brand with a genuine commitment to the independent advisors across Canada who have chosen to build their businesses here and to the clients they serve. That kind of alignment is rare. Having spent my career building companies at the intersection of real estate and fintech, I've seen what's possible when talented entrepreneurs are supported by the right platform, tools and leadership."
"Mustafa's distinctive blend of entrepreneurial and corporate real estate leadership, deep digital expertise and Canadian market insight uniquely positions Sotheby's International Realty Canada to meet the evolving expectations of clients and advisors, while strengthening our leadership in Canada's luxury real estate market now and in the future."
Mustafa Abbasi has been named president of Sotheby's International Realty Canada, taking over from interim president Effi Barak. Abbasi will oversee strategic growth efforts, marketing, technology initiatives, and agent recruitment. He brings experience building companies at the intersection of real estate and fintech, focusing on supporting independent advisors with proper platforms, tools, and leadership. His appointment aims to foster innovation and raise standards for advisors and clients. CEO Tara Brown highlighted that Abbasi's entrepreneurial background, digital expertise, and Canadian market knowledge position the company to meet evolving client and advisor expectations while strengthening its luxury real estate leadership.
#leadership-appointment #real-estate #sothebys-international-realty #technology-and-innovation #luxury-real-estate
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