"I knew what Kraft Hockeyville was. You saw it on TV, the clips and you knew what it was about. Helping communities all across Canada, fix up barns and do repairs. But just to see and be in it, as far as the fan reaction and the community being overwhelmed with an NHL game is coming to their arena. The impact I saw first-hand was awesome, and the fact that I get to be a part of it."
"What all the people at Kraft Hockeyville have been able to do, as far as donating over $5.5 million to 105 communities across the country, that's pretty remarkable. And the amount of joy it's brought some of these small communities, because if you think about it: some of these communities, the arena is where they come together. You've got church and"
Paul Bissonnette partnered with Kraft Hockeyville for its 20th anniversary to deliver over $1 million in community prizing focused on rink upgrades across Canada. The program will name one provincial and one territorial winner in each of Canada's 13 provinces and territories, each receiving $50,000. A project runner-up will receive $100,000 and the grand prize winner will receive $250,000 plus an NHL preseason game. Nominations are open January 1 to March 1, 2026. Bissonnette recalled playing in a 2016 Kraft Hockeyville preseason game in Lumby, British Columbia, and noted donations of over $5.5 million to 105 communities.
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