As cannabis market stumbles, one Northern California supplier expands
Briefly

As cannabis market stumbles, one Northern California supplier expands
"I like to build culture, to build things, and the money, fortunately, comes as a byproduct of that. And the money is coming. While statewide cannabis sales decreased by over 12% last year and first quarter taxable sales hit a five-year low in 2025, Goldenhour's Weed location is on track to reach $1.5 million in sales this year. That is up from $230,000 in 2023. It helps that the company's CEO is an industry veteran."
"In 2017, he raised $37 million to start up his own cannabis retailer, alongside his uncle. That company, Perfect Union, brought in around $100 million in revenue at its peak, according to Spradlin. Things turned sour as pressure to merge with other companies and cut costs kept him from focusing on developing and growing their individual locations. Eventually, Spradlin says the company was burning capital and he stepped down as CEO in 2021 over differences with the company's board."
Goldenhour Collective is a small craft cannabis dispensary chain based in Weed, California that opened a second location in Point Arena on the Mendocino Coast. The company is led by CEO David Spradlin, who first entered the cannabis market in 2009 and later raised $37 million in 2017 to start a retailer that peaked near $100 million in revenue. Statewide cannabis sales fell over 12% last year and first-quarter taxable sales hit a five-year low in 2025, yet Goldenhour's Weed store is on track for $1.5 million in sales this year, up from $230,000 in 2023. Spradlin stepped down from his prior company in 2021 amid board disputes and took over the Weed store from Perfect Union in April 2024. The Point Arena location sits on the southern edge of the Emerald Triangle, a historic cannabis-producing region.
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