"[The] vape has become a massive category and has had its own evolution over the last 5 or 6 years. Edibles have come a long way since just tinctures and the old infused brownie to every type of confection. Tablets, beverages and all these different formats. We've seen just such a wide range of new products coming into the market."
"Anthem is the company's newest line of pre-rolls, blending together classic Americana aesthetics with modern cannabis craftsmanship with everyday use in mind. Anthem is available as a sativa, indica or hybrid in packs of five or ten. What sets Anthem apart is the size; unlike your standard pre-roll, each pre-roll is .35 mg each, making it smaller than your average pre-roll."
Curaleaf served as a medical cannabis provider in New York since 2017 and expanded product offerings after recreational cannabis legalization in 2024. Jessie Krater, SVP Innovation, Technical Manufacturing since 2018, led product development and observed a shift from primarily flower to diverse form factors. Vapes grew into a massive category while edibles evolved from tinctures and brownies to wide-ranging confections, tablets, and beverages. Curaleaf introduced Anthem pre-rolls with classic Americana design, offered in sativa, indica, or hybrid in packs of five or ten; each pre-roll measures .35 mg and emphasizes improved burning dynamics. Curaleaf also launched Select ACE vape products.
Read at www.amny.com
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