The Stern Grove Festival now includes a unique partnership with cannabis retailer Solful, offering a $150 package that provides festival tickets along with cannabis products. This move marks the festival's first collaboration with a cannabis company, but regulations remain in place against smoking on the premises. Organizers are exploring the potential for designated cannabis consumption areas in the future. While official policies restrict cannabis use, its presence is acknowledged and likely to persist during shows, promoting a vibrant atmosphere.
"We've been in discussion about, do we create a smoking section one day or expand to something like what Outside Lands does with Grass Lands," Fremgen said.
Eli Melrod, co-founder and CEO of Solful, mentioned, "we selected products that we thought went great with music and celebration."
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