"The industry is crowded, competitive, and still shackled by advertising restrictions. To get noticed, brands are often told they need to hire a "specialized cannabis PR agency." But here's the reality: too many of these agencies overcharge while underdelivering. Campaigns vanish after a press release cycle, leaving brands with little more than a hefty invoice. What if there was a smarter, more direct path?"
"Cannabis PR agencies love to sell access, but their business model often prioritizes short-term appearances over lasting impact. Here are the biggest pitfalls brands face when working with the traditional agency system: High Monthly RetainersAgencies regularly charge $5,000-$15,000 a month with vague deliverables. For small and mid-sized cannabis brands, this is unsustainable. Temporary ExposureEven when coverage lands, it's often on outlets that aren't indexed or syndicated long-term."
Cannabis PR agencies often prioritize short-term appearances and charge high monthly retainers, commonly $5,000–$15,000, with vague deliverables that strain small and mid-sized brands. Coverage secured through traditional PR frequently disappears after a news cycle and often lacks do-follow backlinks, producing little long-term SEO value. Many supposed cannabis PR specialists lack deep cultural roots, resulting in generic releases that fail to engage real consumers and tastemakers. Brands consequently burn budgets on fleeting exposure. A direct paid media approach can place content on trusted outlets with proven visibility, reducing reliance on expensive agencies and delivering more measurable outcomes.
Read at stupidDOPE | Est. 2008
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