"Adding new advisors is how we continue to grow our business. This is part of our growth plan. Thrivent recruits advisors through both its traditional field network and a newer Virtual Advice Team, an employee channel where advisors serve clients remotely rather than through a traditional in-person practice. Participants typically spend 12 to 24 months in the program before joining an established advisor team or launching their own practice."
"The hiring push also reflects a broader talent shortage in the financial advice industry, as many veteran advisors approach retirement. According to McKinsey, addressing this gap requires changing the advisor operating model to increase productivity (lead generation, teaming, and an AI- and technology-enabled shift toward value-adding activities) and also attracting new talent to the industry faster than before."
"The program attracts both early-career professionals and second-career candidates, like teachers, coaches and business professionals, for example, seeking a career focused on helping clients. More than 100,000 U.S. financial advisors are expected to retire over the next decade, creating significant demand for new talent in the financial services industry."
Thrivent, a Minneapolis-based financial services company with $212 billion in assets under management, is aggressively recruiting financial advisors to meet growing demand for purpose-driven financial advice. The company exceeded its 2025 hiring target of 600 advisors and plans to maintain this recruitment pace in 2026. Thrivent recruits through traditional field networks and its Virtual Advice Team, an employee channel where advisors serve clients remotely before joining established teams or launching independent practices. The program attracts early-career professionals and second-career candidates from fields like teaching and coaching. This expansion addresses a broader industry talent crisis, as McKinsey research indicates the financial advice sector must modernize advisor operating models through technology and AI integration while accelerating new talent recruitment.
#financial-advisor-recruitment #talent-shortage #financial-services-industry #remote-work-models #workforce-expansion
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