"As Audi prepares for its official Formula 1 debut in 2026, the brand has announced a landmark partnership with adidas, appointing the sportswear giant as the official apparel partner of the future Audi F1 Team. This collaboration brings together two German powerhouses known for performance, precision, and style. With the four rings of Audi and the three stripes of adidas now aligned on the global stage of motorsport, fans can expect a fusion of elite engineering and innovative design both on and off the track."
"adidas and Audi have decades of collaboration in top-level sports - built on shared values and the desire to inspire through performance. Our partnership in Formula 1 goes far beyond the pursuit of innovation and peak performance: it combines the strengths and visions of two progressive brands. The fact that we are shaping our brand's entry into the premier class of motorsport together with adidas underscores the great trust and appreciation we have for our collaboration."
Audi will debut in Formula 1 in 2026 and has formed a multi-year partnership with adidas as the official apparel partner for the Audi F1 Team. adidas will supply team apparel that reflects Audi's new design philosophy centered on clarity and precision, and will deliver a consumer-facing collection that embodies speed, innovation, and excellence. The collaboration joins two German brands with shared values of performance, precision, and style. Audi's F1 entry expands its top-tier motorsport presence and underscores its technological ambitions while adidas extends its high-level sports involvement into Formula 1.
Read at stupidDOPE | Est. 2008
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