"Unveiled back in September, BMW's first Neue Klasse-based electric car has already racked up over 50,000 orders in Europe, the company revealed at its annual conference last week. Previously, the Bavarian marque's CEO, Oliver Zipse, said that demand significantly exceeded expectations, and that a second shift was added at the new factory in Debrecen, Hungary, ahead of schedule, to keep up with demand."
"It's worth noting that the vast majority of iX3 customers ordered the EV without actually sitting in it. Series production kicked off in late October 2025, but deliveries have only recently started, so even dealerships didn't have test vehicles on the floor. What's more, these are not refundable pre-orders, but concrete orders with delivery dates."
"Right now, the iX3 accounts for a third of all BMW EVs sold in Europe, despite being available in a single version, the iX3 50 xDrive. A more affordable 40 version will join the lineup by the end of the year, with both single- and dual-motor configurations expected."
BMW's Neue Klasse-based iX3 electric SUV has achieved remarkable success with over 50,000 orders in Europe since its September unveiling, despite deliveries only recently beginning. The majority of customers ordered the vehicle without test-driving it, as series production began in late October 2025 and dealerships lacked demonstration units. These represent firm orders with delivery dates rather than refundable pre-orders. Demand significantly exceeded expectations, prompting BMW to add a second shift at its Debrecen, Hungary factory ahead of schedule. The iX3 currently represents one-third of all BMW EVs sold in Europe despite offering only a single powertrain configuration. The factory has maximum annual capacity of 150,000 vehicles. A more affordable 40 version with single and dual-motor options will launch by year-end, with U.S. availability planned for summer.
Read at insideevs.com
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