"The Ineos Grenadier is the antidote to this trend: a deliberately anachronistic off-roader which doesn't even offer a hybrid engine, let alone pure electric power. Its chassis design makes it capable and unbreakable off-road but leaves it compromised on-road, where it will be overwhelmingly employed. It is intended to be polarising: to cut across current car-design orthodoxy and only sell in low volumes to those who want something different."
"But if the Grenadier in five-door 'station wagon' form is still too conventional and commonplace for you, perhaps you need this: the Quartermaster pick-up. Half a metre longer than the SUV and with an open load bay, it will be an even more idiosyncratic purchase and an even rarer sight on the road, accounting for just five to ten per cent of Grenadier sales."
The Ineos Grenadier revives a rudimentary off-roader ethos with a deliberate rejection of hybrids and pure electric power. The chassis prioritises off-road capability and durability but compromises on-road comfort. The model is positioned to be polarising and aimed at low-volume sales to buyers seeking distinctiveness rather than conformity. A Quartermaster pick-up variant extends the vehicle and adds an open load bay, expected to form 5–10% of sales. Sir Jim Ratcliffe initiated the project after Land Rover ended the original Defender. Production faced setbacks but now runs at a former Mercedes factory in eastern France, approaching 20,000 cars annually.
Read at Elite Traveler
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