"Ford announced a series of changes to its gas- and electric-powered vehicle business aimed at dramatically increasing hybrid vehicle production in the face of slowing EV sales. The automaker also introducing some new products as part of this plan, including an extended-range EV version of its F-series truck and battery storage systems to meet growing demand from AI data center construction."
"The news comes after Ford has weathered years of compounding losses from its struggling EV business. The 122-year-old company once had aspirations to surpass Tesla in battery-electric vehicle sales, but higher material costs and waning demand have since turned that goal into a financial albatross. Over the past two years, the company's EV division, Ford Model e, has lost over $12 billion, with EV sales down over 60 percent in November alone. Now, Ford says it's ready to pivot once again."
Ford is shifting focus toward gas-electric hybrids, extended-range electric vehicles (EREVs), and smaller, more affordable battery-electric vehicles to address slowing demand for full BEVs. The company plans an extended-range EV version of its F-series truck and will produce battery storage systems to serve AI data center demand. Ford's EV division, Ford Model e, lost over $12 billion in two years and faced a sharp sales decline. The automaker aims for hybrids and electrified vehicles to represent 50 percent of global volume by 2030 and expects hybrid/EV operations to be profitable by 2029.
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