Ford has applied for the trademark of the Ranchero nameplate, suggesting an upcoming electric pickup. This model could resemble the historical Ranchero, a two-door vehicle with a bed. The new electric vehicle is expected to be a midsize pickup with unibody construction, characterized by an on-road focus, akin to a modern Ford Ranger. The trademark application covers a range of vehicles including electric passenger cars and pickups. A reveal is anticipated on August 11, possibly marking a significant shift for Ford's affordable EV lineup.
Ford's application for the Ranchero nameplate indicates plans for a new electric pickup, potentially reminiscent of its historical two-door car with a bed.
The expected midsize electric pickup is anticipated to feature unibody construction and a focus on on-road performance, likened to the old Ranchero.
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