Here's Why The Nissan Ariya Had To Die In The U.S.

"It's a bad time to be a middling, imported electric vehicle. Most legacy automakers were already losing money trying to incentivize EV sales, and now, with steep automotive tariffs in place, the situation has become dire. At the same time, the federal regulations that guided fleet emissions are now effectively dead, so automakers are no longer pushed to sell loss-leading EVs. The result will likely be a lot of dead models, and the Nissan Ariya is the first to go."

"Nissan is pausing production of the MY26 ARIYA for the U.S. market and reallocating resources to support the launch of the all-new 2026 LEAF, which will have the lowest starting MSRP out of all new EVs currently on sale in the U.S. ARIYA remains available in the U.S. through existing inventory, and Nissan will continue to support ARIYA owners with service, parts, and warranty coverage," Dominick Vizor, Nissan's director of product communications for the Americas, told InsideEVs in an emailed statement."

Nissan will pause U.S. production of the Ariya for the 2026 model year and reallocate resources to launch the all-new 2026 Leaf, which will have the lowest starting MSRP among new EVs in the U.S. The Ariya will remain available through existing inventory and will continue to receive service, parts, and warranty support. No final decision has been made for 2027, and the Ariya will continue in global markets. High automotive tariffs, the rollback of federal fleet-emissions pressures, and the high cost of imported EVs have reduced incentives for selling loss-leading models, prompting automakers to cut marginal EVs.

Read at InsideEVs