Formula E has grown into a significant global entertainment platform, reaching half a billion fans inclusive of many newcomers to motorsport. It has prioritized delivering engaging, short races in urban settings, aligning with cultural shifts towards electric vehicles. Originally seen as underwhelming by industry veterans, Formula E’s emphasis was not on speed initially but on building credibility with high-profile figures. This approach allowed the series to evolve and cater to modern viewers with a format designed for shorter attention spans.
Formula E now reaches half a billion fans, many of whom are new to motorsports. It delivered a better product: short, high-drama races, and urban venues.
Formula E started with credibility, pulling from top global motorsport names. They recognized the importance of not failing, as many had too much invested in it.
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