"When Rivian first revealed the R2 in 2024, a lot of the excitement was centered on the starting price of $45,000 - placing it slightly below the current average selling price for a new internal combustion vehicle. Finally, here was a decently sized electric SUV with great design and impressive software that wouldn't require taking out a 7-8 year auto loan."
"Today at SXSW, Rivian revealed final pricing and specifications for the R2, a midsize electric SUV that according to CEO RJ Scaringe is 'maybe the most important thing we've launched to date.' And while Rivian is sticking to its guns on the $45,000 starting price for the base model, its extremely likely, when all is said and done, that the vast majority of R2 customers will end up paying a lot more than that."
Rivian announced final pricing and specifications for the R2 midsize electric SUV at SXSW. While maintaining a $45,000 base model starting price, the company will prioritize higher-priced trims first, with the Performance version launching at $60,000. The base model release is delayed until late 2027. CEO RJ Scaringe called the R2 potentially the company's most important launch. The pricing strategy mirrors industry practices where automakers prioritize premium versions before offering affordable base models. Most R2 customers are expected to pay significantly more than the advertised starting price, raising questions about whether the $45,000 price point will materialize as promised.
Read at The Verge
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