Ford CEO Jim Farley stated the company is about to reveal plans for a breakthrough electric vehicle on August 11 in Kentucky. This new family of vehicles aims to offer advanced technology, efficiency, and affordability, beginning with a low-end model developed for urban commuters. Despite previous declarations of the F-150 Lightning as a similar transformative moment, its adoption has lagged, with fewer sales than expected. The contrast between the less expensive Maverick and the electric truck indicates a shift in market demand towards affordability and accessibility in electric vehicles.
Ford CEO Jim Farley announced a forthcoming major announcement about a breakthrough electric vehicle, set to occur on August 11 in Kentucky, marking a potential 'Model T moment' for the company.
Farley indicated that the new electric vehicle will feature incredible technology, efficiency, space, and a very low-end, super affordable model designed for urban commuters, aiming to make EVs accessible to the many.
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