"“For me personally, the value is always in the ingredient,” Nicoll tells us. “I most often notice cocktail menus that feature high prices for drinks made with lower-quality ingredients.” For instance, if the costliest offering on a cocktail menu is a gargantuan frozen daiquiri, there's a sporting chance that it'll be made with artificial sour mix or other lower-quality ingredients (aka it's overpriced)."
"“If I see a twist on a classic or modern classic cocktail using quality ingredients at a fair price, I will always lean in that direction,” says Nicoll. “Examples might include the type of vermouth used or spirits that are 100% authentic without any added coloring”"
Cocktail menu prices can be higher than expected because they include bartender labor and the cost of ingredients, not just the act of serving a drink. Some expensive cocktails may still be overpriced when they rely on lower-quality components such as artificial sour mix, especially when the most costly item is a large frozen daiquiri. Higher-quality ingredients can justify the splurge, particularly when a cocktail is a twist on a classic or modern classic made with quality vermouth and authentic spirits. Asking questions about what goes into a drink helps determine whether the price matches the ingredients and overall value.
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