"Want Esquire's blend of wit, authenticity, and entertainment in a delicious, consumable form? We're known for award-winning journalism, impeccably styled fashion spreads, and literary excellence, but we wanted to push our limits even further. In an increasingly hands-free, digitalized world, we want to connect with everyone who reads Esquire in a real, physically engaging way. And what better way than to walk into a bar with likeminded individuals and share a cocktail?"
"We reached out to Sip & Guzzle, one of the best bars we know, to make it happen. At the 2025 Tales of the Cocktail Spirited Awards, the Sip & Guzzle team won the title of Best New U.S. Cocktail Bar. It's also the 39th best bar in the entire world as ranked by The World's 50 Best list. But accolades aside, it's just a damn good spot to grab a drink in Greenwich Village in Manhattanif you can get a seat, that is."
Esquire aimed to translate its blend of wit, authenticity, and entertainment into a physically engaging cocktail experience. The initiative sought to connect readers in an increasingly hands-free, digitalized world by encouraging shared, in-person moments at a bar. The project partnered with Sip & Guzzle, a Greenwich Village bar recognized as Best New U.S. Cocktail Bar at the 2025 Tales of the Cocktail Spirited Awards and ranked 39th on The World's 50 Best list. Sip & Guzzle's founders Steve Schneider and Shingo Gokan brought a long-standing collaboration and a history of blending different cultures and cocktail styles into the concept.
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