"For the first time ever, Topo Chico Hard Margarita FAB is available in the brand's unmistakable glass bottle - bringing its iconic symbol into the world of full-flavor Margaritas FABs, it says. Made with real lime juice and added minerals for a crisp finish, the iconic vessel delivers the same balanced sweet-tart lime flavor fans love, now in a more premium, ready-to-enjoy experience, it adds. Before opening, drinkers are invited to "Flip Before They Sip" - a simple ritual printed directly on the bottle that encourages flipping to fully mix the real lime juice before that first refreshing sip, the company notes."
""Topo Chico Hard has always been about trusting your own taste and enjoying refreshment on your terms," said Liz Cramton, senior director of marketing of flavor and RTDs, in a statement. "After a strong launch for our Topo Chico Hard Margarita FAB last year, we've earned the confidence to keep building our margarita-flavored lineup - bringing our point of view into the space while staying true to what makes Topo Chico Hard different, like our iconic glass bottle and flavor-forward innovation.""
Topo Chico Hard is launching two Margarita innovations: a Margarita Flavored Alcohol Beverage (FAB) now offered in the brand's signature glass six-pack bottle and a Margarita MAX FAB Strawberry Hibiscus in a 24-ounce single-serve can at 8% ABV. The glass bottle version contains real lime juice and added minerals for a crisp finish and is positioned as a premium, ready-to-enjoy option. The bottle includes a "Flip Before They Sip" instruction to mix the real lime juice before drinking. The Strawberry Hibiscus MAX expands the higher-ABV lineup, with six-pack glass bottles rolling out nationwide next month.
Read at Bevindustry
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