"Coffee shops have always been excellent venues for talented baristas to display their skills and try innovative flavor combinations. However, regarding coffee and espresso trends, platforms like Instagram and TikTok have the power to launch "viral" drinks at lightning speed. But just because a coffee beverage looks great in photos and videos doesn't mean that baristas view it as an ideal order."
"However, regarding coffee and espresso trends, platforms like Instagram and TikTok have the power to launch "viral" drinks at lightning speed. But just because a coffee beverage looks great in photos and videos doesn't mean that baristas view it as an ideal order. When we chatted with a large group of expert baristas from all over the country, we found that they like to keep their orders as simple as possible when visiting new cafes."
Coffee shops provide venues for baristas to display technical skill and experiment with innovative flavor combinations. Social platforms such as Instagram and TikTok can rapidly propel visually striking coffee and espresso creations into viral trends. Visual appeal and viral popularity do not guarantee that baristas consider those drinks ideal orders. Experienced baristas from across the country prefer simple orders when visiting unfamiliar cafes. Keeping orders simple helps evaluate a café's fundamentals, respects the barista's craft, and avoids demanding complex, trend-driven preparations that may compromise flavor balance, consistency, or workflow.
Read at BuzzFeed
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