"Starbucks is getting the caffeine boost it badly needed. The coffee giant reported same-store sales up 4% last quarter, surpassing analyst forecasts and marking its best U.S. performance in two years. Since taking over in late 2024, CEO Brian Niccol has transformed operations - cutting the menu by 30%, adding staff to meet a four-minute service goal, and closing 600 stores. But one unexpected hit was a $30 bear-shaped holiday cup that became so viral it sold out almost instantly"
"Global same-store sales rose 4% from a year ago, with China climbing nearly 7%. Revenue increased 5% to $9.9 billion, though profit fell more than 60% to $293 million as the company invested heavily in hiring more store workers. Starbucks shares jumped about 5% Wednesday. Starbucks is getting the caffeine boost it badly needed. The coffee giant reported same-store sales up 4% last quarter, surpassing analyst forecasts and marking its best U.S. performance in two years."
Starbucks reported a 4% increase in global same-store sales last quarter, its best U.S. performance in two years and a nearly 7% rise in China. Revenue rose 5% to $9.9 billion while profit declined over 60% to $293 million due to heavy investment in additional store staffing. CEO Brian Niccol, who took over in late 2024, cut the menu by 30%, added staff to meet a four-minute service goal, and closed 600 stores. A $30 bear-shaped holiday cup went viral and sold out almost instantly, with resellers listing units for over $100. Shares jumped about 5% following the results.
Read at Entrepreneur
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