'I want it to be my life': Why Patrick Mahomes is much more than a celebrity product endorser
Briefly

Patrick Mahomes, originally a rookie quarterback for the Kansas City Chiefs, developed a caffeine habit to sustain focus during long meetings with coach Andy Reid. After advice from veteran quarterback Alex Smith about reducing sugar for better health and performance, Mahomes began to appreciate coffee beyond its taste. Now, nearly eight years later, he is venturing into the beverage market with Throne Sport Coffee, collaborating with industry expert Michael Fedele to create a ready-to-drink cold brew, inspired by business insights from fellow athletes.
Patrick Mahomes began drinking coffee during rookie year meetings, initially as a necessity to maintain focus during lengthy coaching sessions, which he humorously recalls as tiring.
Under the guidance of veteran Alex Smith, Mahomes learned to reduce sugar, ultimately leading him to appreciate coffee for both its taste and functionality.
Mahomes is now collaborating with Michael Fedele to launch Throne Sport Coffee, aiming to combine his love for coffee with a business venture.
Influenced by role models in sports, Mahomes is motivated to pursue business opportunities, seeing parallels between success in sports and business.
Read at ESPN.com
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