"Observed annually on Oct. 1, International Coffee Day was established by the ICO member states - representing the majority of the world's leading coffee-producing countries - and first celebrated in 2015. Since its inception, the holiday has aimed to highlight the contributions of the world's coffee farmers and producers who bring coffee to life for consumers worldwide, while providing messaging for events, promotions and other marketing initiatives."
"Announcing the 2025 effort, ICO Executive Director Vanúsia Nogueira said the organization is calling for "practical collaboration that delivers real benefits along the whole chain." The campaign asks governments, industry partners, civil society and consumers to register activities, share the official posters, use the #ICD2025 tag and record short videos finishing the phrase: "Coffee is collaboration because..." The group has created a communications toolkit and multilingual resources to support the 2025 campaign."
"For decades, the agreement involved a quota system for the world's coffee production, designed to stabilize global coffee prices. Although the international quota agreement was terminated in 1989, resulting in the current free-market period characterized by price volatility, the ICO continues to provide sector-wide data while promoting the long-term sustainability of the global coffee sector, including through International Coffee Day."
The 2025 International Coffee Day campaign adopts the theme "Embracing Collaboration More Than Ever." It calls for practical collaboration that delivers real benefits across the entire coffee value chain. Governments, industry partners, civil society and consumers are encouraged to register activities, share official posters, use #ICD2025 and record short videos ending the phrase "Coffee is collaboration because..." A communications toolkit and multilingual resources are available to support the campaign. International Coffee Day is observed annually on Oct. 1 and was established by ICO member states in 2015 to highlight coffee farmers' and producers' contributions. The ICO provides sector-wide data and promotes long-term sustainability.
Read at Daily Coffee News by Roast Magazine
Unable to calculate read time
Collection
[
|
...
]