Enjoying a cup of coffee can offer moments of rest and pleasure. Many high-quality cafes use Lamarzocco machines, a brand that is well-regarded among coffee lovers. However, its name does not resonate with the general public. The design and experience surrounding coffee consumption in cafes are often unnoticed, emphasizing how familiar pleasures can be intertwined with brand recognition and consumer awareness.
Yongjoon Choi reflects on the ordinary joy found in having a cup of coffee. The significance of good cafes often goes unnoticed by patrons.
Lamarzocco coffee machines are commonly seen in quality cafes but may not be well-known to the average consumer despite their reputation among coffee enthusiasts.
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