"Worth noting too that these are X's total active recipient figures, which is a combination of logged in users and logged out visitors, and X does note that: "[There may be a] difference between the total AMARs for the EU and the cumulative total AMARs for all EU member states is due to double counting of logged out users accessing X from various EU countries within the relevant time period.""
"So there can be some variation in reporting data, but as an indicator of overall usage, the total AMARS figures point to usage behaviors in the region, and the overall popularity of the app (as an aside, X also appears to have seen a 29% increase in logged in users in the most recent period). Which may also be the best indicator we have as to X's overall usage."
X reports AMARS as total active recipient figures that combine logged-in users and logged-out visitors. Logged-out user access can produce double counting across EU countries, producing differences between EU totals and cumulative member-state totals. Total AMARS serve as an indicator of usage behaviors and the app's overall popularity in the region. X recorded a 29% increase in logged-in users in the most recent period. Similarweb recorded a spike in daily active users early in September that appears linked to topical issues and trends rather than a sustained popularity shift.
Read at Social Media Today
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