RITFIT, founded in 2015 in Los Angeles, aims to transform fitness equipment from cold, industrial designs into thoughtfully crafted objects. The company's approach combines expertise from car design, IT engineering, and furniture design, leading to over 30 patents and a customer base exceeding 100,000. RITFIT's latest innovation, the AURASPIN Weight Plates, showcases this philosophy with a continuous twisted surface that offers both aesthetic appeal and functional advantages, contrasting sharply with traditional flat weight plates. CEO Yann Lin encourages seeing gym equipment as beautiful objects rather than just utilitarian tools.
RITFIT's design revolution reimagines gym equipment as thoughtfully designed objects, treating them with aesthetic consideration rather than purely being functional tools to be hidden away.
The AURASPIN Weight Plates feature a continuous twisted surface that creates visual movement, offering a unique aesthetic and practical design choice rarely seen before in fitness equipment.
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