"Legendary outdoor lifestyle brand Snow Peak has recently unveiled a multifunctional retail showroom in the heart of Suzhou's historic city center. Designed by KiKi ARCHi, led by architect Yoshihiko Seki, the project embodies the brand's core philosophy. In addition to showcasing camping gear, outdoor apparel, and hiking tools, the showroom integrates a cafe corner to create a hybrid environment expressed through a minimalist and abstract narrative that recalls the natural topography of hills and forests."
"Designed by KiKi ARCHi, led by architect Yoshihiko Seki, the project embodies the brand's core philosophy. In addition to showcasing camping gear, outdoor apparel, and hiking tools, the showroom integrates a cafe corner to create a hybrid environment expressed through a minimalist and abstract narrative that recalls the natural topography of hills and forests."
Snow Peak opened a multifunctional retail showroom in Suzhou's historic city center. KiKi ARCHi, led by Yoshihiko Seki, designed the space to embody Snow Peak's outdoor lifestyle philosophy. The showroom displays camping gear, outdoor apparel, and hiking tools while incorporating a cafe corner to foster a hybrid retail-and-social environment. Interior design follows a minimalist and abstract narrative that evokes the natural topography of hills and forests. Programmatic flexibility supports both product presentation and casual gatherings, enabling diverse uses and encouraging prolonged visitor engagement. The project integrates contemporary outdoor retail within a sensitive historic urban context.
Read at www.archdaily.com
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