"They called out about half a dozen particular instances of what they considered to be bullshit technology. We were too busy laughing sympathetically to whip out a laptop to make notes, but as best as we can recall the sequence, they were: Containers Kubernetes The "Cloud" Anything at all "as a Service" The Blockchain - anything, everything, based on it And now, arguably the biggest and worst of all, "generative AI""
"Containers: Sure, yes, they work, they are handy for testing. But they aren't a deployment method. You shouldn't need them. Anything that you can run in a container, you can just run on the bare metal, and if you're not competent enough to get - and keep - that working, then you probably aren't competent enough to deploy a container eith"
The tech industry has experienced recurring waves of hype and marketing since about 2008 that promoted technologies as transformative despite limited deployment necessity. Containers and Kubernetes became dominant buzzwords despite adding complexity and often being unnecessary for production. Cloud and “as-a-service” models shifted costs and control toward vendors, enabling lock-in while being sold as simplifications. Blockchain received broad adoption claims with few practical use cases. Generative AI represents the current, largest hype wave with inflated expectations and financial speculation that could precipitate a market correction. Long-term practitioners view these cycles as repetitive marketing-driven phenomena rather than linear progress.
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