Adam Aleksic's book Algospeak delves into how social media has changed language and behavior. It serves as an entry point into social media slang, discussing topics like censorship, language appropriation, and generational divides. The book analyzes how language evolves due to algorithms, creating and commodifying identities. Aleksic combines an academic yet approachable tone, presenting a crash course on social media history and trends. He notes the transient nature of language as driven by algorithms, emphasizing its ongoing relevance and impact on identity and communication.
Social media creates new identities in order to commodify them, with decisions curated under personalization, designed primarily for profit. Language shifts reflect these changes.
Algospeak acts as an accessible entry point into social media slang, illustrating the evolution of language through trends, censorship, and identity formation.
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